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Jenna Sampson

Based in Sydney, Cape Breton​

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Meet The J.Marie Team

With a goal to create something that would have a lasting impact on the wedding industry, Jenna founded and launched J. Marie Weddings in 2013.


Since then, her team has been planning and coordinating weddings of all size in beautiful Cape Breton.   

Couples are always partnered with an experienced, professional planner.

Jenna Sampson, WPICC

Owner & Lead Planner

Jenna is the Owner and Lead Planner of  J. Marie Weddings. She is a proud Cape Bretoner, loving wife, and a mama to the sweetest little boy. She is a Certified Wedding Planner through the Wedding Planning Institute of Canada and holds bachelor's degrees in arts and public relations.

With a talent for event planning, Jenna has coordinated large and small scale events at multiple venues in Cape Breton. She brings knowledge, experience and a positive attitude to each wedding she is involved in and always has her clients' best interest top of mind. 


Jenna knows successful events are built on the details; and, fortunately for her, it is the details that excite her!  From the smallest considerations, to the most important decisions, Jenna truly enjoys advising her clients on all aspects of the wedding planning process. She knows that each wedding is its own and tries to infuse her clients' personality and style into every detail. A traditionalist at heart and follower of modern industry trends, she listens, and suggests, to create beautiful memories for her clients, their families, and friends. Most importantly, she finds genuine joy in seeing her clients' happy faces on their wedding day.

Hayley Gould

Wedding Coordinator

Hayley joined the J. Marie Weddings team in 2018 and brings a wealth of experience with her.  After spending a couple of years in California working in a diversity of fields, Hayley relocated to Cape Breton with her wife Heather in 2016. 

Hayley joined the team as a wedding assistant but quickly advanced to a coordinator's role.  She loves helping couples bring their wedding dreams to life and has a real knack for it.  Hayley finds happiness in the details and, with her special touch, is able to alleviate stress to bring joy to couples as their day comes together in just the right way.​

Courtney Young

Wedding Assistant

Courtney joined the J. Marie team in 2018, after her own wedding experience unlocked a passion for weddings. Her friendly personality and warm smile makes her clients feel at ease throughout the entire wedding day.


Courtney truly enjoys learning about her couples and her favourite aspect of coordinating is the moment the bride starts to walk down the isle towards her fiancé. Whether its through a dramatic door opening or walking down an isle in a field, she gets goose bumps every time - fluffing the back of the bride's dress is the cherry on top! 

Words of Thanks

Looking back at our wedding day this past Summer, there's one thing I know for sure that I wouldn't change, and that was having Jenna and her team. When we started to plan there were only a few things that I knew I 100% needed, and Jenna was one of them. As soon as she was booked, a weight lifted off my shoulders. There was so much I didn't know about throwing a wedding, especially one that was mainly DIY, but I knew that anything I didn't think of, she would. She literally does think of everything! And she did that and more. If you're not really sure what Jenna and her team do on your big day, the answer is they take care of everything. She approaches every situation with so much confidence and professionalism. From detailed lists, right down to moral support, not just for us, but for our families as well. Just like the Wizard of Oz, Jenna and her team are the magic behind the curtain. They are what kept the day worry free, and running smoothly.

- Faith Farrel