Meet The J. Marie Team

With a goal to create something that would have a lasting impact on the wedding industry, I founded and launched J. Marie Weddings in 2013.


Since then, my team and I have been planning and coordinating weddings of all sizes here in beautiful Cape Breton.   

Our couples are always partnered with an experienced, professional Planner who is trained in the J. Marie Weddings planning process that our entire team uses to take you from where you are to where you need to be.

Brittany MacLeod Photography

Jenna Sampson, WPICC, CWD

Owner & Lead Planner

Hi! I'm Jenna, the Owner and Lead Planner of J.Marie. I'm a wife, and a mama to the sweetest little boy and girl, and I am so fortunate to do what I love here in Cape Breton. For the last nine years, I’ve put this passion to work as a Certified Wedding Planner, and look forward to elevating your wedding experience, here on the Island, as a Certified Wedding and Event Designer.


My primary goal is to bring your wedding vision to life through an experience that is both exciting and relaxed.  My time in the wedding industry in Cape Breton has afforded me many opportunities, but the ones I cherish most, are the building of relationships – with my couples, their families, and local vendors and venue operators.

The talent in the wedding industry in Cape Breton often leaves me in awe, and your choice of vendors, who will help you fulfil your wedding vision, are as plentiful as the possible wedding locations on the Island.  I am here to help you navigate the process and evaluate the options, so your decisions come easy, and, ultimately, create the wedding of your dreams. My attention to detail is what I am known for, but my ability to listen to ensure your personality is uniquely infused into every detail of your day, is what past couples have thanked me for most. I will work with you to plan from the heart.


My team and I bring knowledge, experience and a positive attitude to each wedding we're involved in.  I promise that you'll be fully present on your day, as every moment unfolds – both planned and joyfully unexpected. 

Why do I plan weddings? Because there is nothing that genuinely brings me more joy than seeing your happy face on your wedding day.


Our wonderful team of women is here to support you every step of the way.


L to R: Jenna Dunlop, Courtney Young, Jenna Sampson, Nicole MacAulay, Sarah Sampson, Hayley Gould.

Words of Thanks

Looking back at our wedding day this past Summer, there's one thing I know for sure that I wouldn't change, and that was having Jenna and her team. When we started to plan there were only a few things that I knew I 100% needed, and Jenna was one of them. As soon as she was booked, a weight lifted off my shoulders. There was so much I didn't know about throwing a wedding, especially one that was mainly DIY, but I knew that anything I didn't think of, she would. She literally does think of everything! And she did that and more. If you're not really sure what Jenna and her team do on your big day, the answer is they take care of everything. She approaches every situation with so much confidence and professionalism. From detailed lists, right down to moral support, not just for us, but for our families as well. Just like the Wizard of Oz, Jenna and her team are the magic behind the curtain. They are what kept the day worry free, and running smoothly.

- Faith Farrel